I’ve spent over 20 years behind the camera and in the edit suite, and I’ve always been more interested in the “why” behind a shot than just the gear itself. As the industry starts to embrace generative tech, I’m folding Ai design and prompt engineering into my existing workflow. It’s not about starting over; it’s about taking everything I know about lighting, composition, and camera movement and applying it to this new medium.

By bringing a filmmaker’s eye to Ai generation; as well as over a decade filming high fashion – I’m using those tools to level up my traditional skillset offering with Ai generated content; Ai-driven transitions;  and intelligent composition work. I’m finding ways to bridge the gap between classic filmmaking craft and whatever comes next. It’s still about the same cinematic results; I’m just using a much more powerful set of tools to get there.